Try, fail, try again.

Ashleigh Thompson

I was in two minds about opening up about some of my other projects because not every project or wish or dream has a happy ending.
But I thought I should, just so you know how much your support means. I’ve done this once before and it failed, so I don’t take for granted any order or support we get, whether it is one sticker or a shirt, a sticker and then some, everything counts.
I’ve always loved shirts. It was a dream of mine to have my own label from a young age. I’ve always loved a good tee, especially a simple one. After I finished studying design I set up a small label. It never really got off the ground. Being a little older and (maybe) wiser I’ve come to realise that for me to commit to something, love it, push through and persevere I need to believe in it. As much as I adored the initial designs that I created, there wasn’t really anything that the label stood for. People didn’t really feel emotionally connected and that is really important. Word wasn't spreading, people weren't talking about it and the feedback was quite flat. So after a few years, I called it quits. It was hard and it hurt.
I had really given up on the idea of selling tees, I still loved them, it just wasn't something that I was going to do. A few years on, a new relationship, a lot less pressure and a motorcycle later and Neutral was kicked off. No pressure, just a few stickers and tees and some amazing people and support.
Neutral is a place for everyone, but the catch is it’s for everyone who considers themselves a motorcyclist or a rider and most importantly a friendly rider at that.
Neutral is a place for everyone, but the catch is it’s for everyone who considers themselves a motorcyclist or a rider and most importantly a friendly rider at that.
It’s for the riders who are a little tired of seeing cars and other motorists take risks that put bikes at risk on the road. It’s for riders who want to feel welcome, it’s for young and old, but again it’s for riders. It’s for cafe racers, it’s for bobbers, choppers, cruisers, posties, scoots, scramblers, the bike that starts every time and the one that starts one in a while (with a brand new battery of course).
So once I found my sweet spot, shirts (and other things) Motorcycles and community, I received most support in the first month than I received in two years with my other projects. Neutral has shown me that people do love what I do, just in the right context.
I'm really excited to see where Neutral goes, we've got some great ideas up our sleeve and plenty of long rides to plan them out on. Stick with us, we're glad you are here.


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